The goal is to build a personal portfolio landing page while learning Webflow basics. This includes navigating the Webflow interface, understanding HTML elements like headings, images, and buttons, and using Webflow's class system for CSS styling. Tasks involve creating a project, adding and styling elements, and learning how to structure content using divs and containers. The beginner project is to design a single-page portfolio that features a photo, a brief description, and a call-to-action button, with consistent styling and a clean layout.